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ДизайнFintech8 weeks2024
Verdant Finance
A fintech rebrand that increased qualified leads by 140%
+140%
Qualified Lead Increase
vs previous 12 months
+89%
Demo Booking Rate
after 3-step flow
4m 12s
Avg. Time on Site
+2m 40s vs before
28%
Bounce Rate
down from 67%
Задача
Verdant Finance had a product that institutional investors loved — but their digital presence screamed 2015. A dated website with poor UX was causing qualified prospects to bounce before ever seeing a demo.
Наш подход
We started with a deep-dive stakeholder interview process, interviewing 12 of their best clients to understand exactly what convinced them to invest.
Решение
A complete brand overhaul and website redesign. New visual identity with a deep green and gold palette evoking stability and growth.
Галерея
Investor dashboard UI
Mobile companion app
Brand identity system
Стек технологий
Figma
Next.js 14
Tailwind CSS
Framer Motion
Sanity CMS
Vercel
“
Finnov Studio transformed how our prospects perceive us. We went from 'another fintech startup' to 'the obvious choice' in our category. The ROI was evident within 60 days.
Marcus Webb
Chief Marketing Officer, Verdant Finance