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Fitness & Wellness

Progym

Dark, high-energy gym landing with membership plans and class schedule.

Progym
+42%
Membership inquiries
3m 20s
Avg. session duration
+28%
Mobile conversion
96
Lighthouse score

Challenge

Progym is a premium fitness brand requiring a high-energy, conversion-focused landing experience. The site needed to communicate strength and professionalism while driving membership sign-ups and class bookings.

Our approach

Increase membership inquiries and showcase training programs, class schedules, and pricing tiers with a bold visual identity that stands out in the fitness space.

Solution

A dark-themed, red-accented website with a striking hero, clear program cards (HIIT, Strength, Cardio), an integrated class schedule and pricing section, and a contact form — all fully responsive.

Key features

  • Responsive layout for desktop and mobile
  • Hero with strong CTA (7-day free pass)
  • Training programs section with learn-more CTAs
  • Class schedule and membership pricing cards
  • Contact section with form and social links

Design system

Dark background (#0D0D0D) with vibrant red (#E53935) for CTAs and accents. Bold sans-serif typography, card-based layout for programs and pricing, consistent button styling.

Tech stack

Next.js 14
Tailwind CSS
Framer Motion

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