Progym
Dark, high-energy gym landing with membership plans and class schedule.
Challenge
Progym is a premium fitness brand requiring a high-energy, conversion-focused landing experience. The site needed to communicate strength and professionalism while driving membership sign-ups and class bookings.
Our approach
Increase membership inquiries and showcase training programs, class schedules, and pricing tiers with a bold visual identity that stands out in the fitness space.
Solution
A dark-themed, red-accented website with a striking hero, clear program cards (HIIT, Strength, Cardio), an integrated class schedule and pricing section, and a contact form — all fully responsive.
Key features
- Responsive layout for desktop and mobile
- Hero with strong CTA (7-day free pass)
- Training programs section with learn-more CTAs
- Class schedule and membership pricing cards
- Contact section with form and social links
Design system
Dark background (#0D0D0D) with vibrant red (#E53935) for CTAs and accents. Bold sans-serif typography, card-based layout for programs and pricing, consistent button styling.