Finnov Studio
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E-commerceArtisan E-commerce6 weeks2025

Baltic Craft Co.

Shopify rebrand + SEO: Baltic artisans reaching global markets

Baltic Craft Co.
+220%
International Revenue
EU + US buyers
+48%
Avg. Order Value
38 € to 56 €
+94%
Organic Traffic
6 months
22%
Return Rate
down from 31%

Challenge

A collective of Baltic artisans had beautiful products but a Shopify store that looked amateur. International buyers weren't converting.

Our approach

Brand audit, market positioning, and a complete Shopify rebuild targeting EU and US buyers.

Solution

Premium Shopify theme with artisan story pages, international shipping calculator, EU VAT handling, and a content SEO strategy.

Gallery

Product photography
Artisan product showcase
Store UI
Homepage design

Tech stack

Shopify
Liquid
Klaviyo
Ahrefs
We went from selling mostly locally to shipping to 28 countries. The new brand and store made us look like we belong in international markets.
Jūratė Žemaitė
Founder, Baltic Craft Co.

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