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SMMFood & Beverage3 months2025
UrbanFood Kitchen
Short-form video strategy: 2M views in 60 days, +34% footfall
2M+
Total Views (60 days)
TikTok + Reels combined
+18k
Follower Growth
from 400 to 18,400
+34%
Footfall Increase
attributable to social
+22k €/mo
Revenue Impact
new location revenue
Challenge
UrbanFood had 3 locations and excellent food but almost zero social media presence. Competitors were getting viral TikTok attention and winning the lunch crowd.
Our approach
We audited their brand, identified their strongest content angles (kitchen process, chef stories, customer reactions), and built a 90-day content calendar.
Solution
30 short-form videos per month across TikTok, Instagram Reels, and YouTube Shorts. Scripted hooks, professional shoot, quick-cut editing, and strategic posting schedule.
Gallery
Behind-the-scenes kitchen content
Hero dish short-form video
Tech stack
DaVinci Resolve
CapCut Pro
TikTok Ads
Later
“
Two million views, 34% more customers walking through the door. That's the most measurable ROI I've seen from any marketing spend.
Lena Koval
Marketing Director, UrbanFood