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DesignCleanTech5 weeks2024
SolarPeak Energy
Brand identity that helped close 12M € in Series A
12M €
Series A Closed
lead investor: Andreessen Horowitz
+215%
Investor Deck Response Rate
vs previous deck
9.1/10
Brand Perception Score
institutional investor panel
+8 articles
Media Coverage
TechCrunch, Forbes, CleanTechnica
Challenge
SolarPeak was about to enter their Series A pitch cycle with a brand that looked like a regional solar installer, not a VC-backable cleantech company.
Our approach
We repositioned SolarPeak from 'solar company' to 'clean energy infrastructure' — a far more compelling investment narrative.
Solution
A complete brand identity with new logomark, sophisticated dark-and-gold color system, pitch deck template, and investor website.
Gallery
Full brand identity system
Investor pitch deck design
Tech stack
Figma
Framer
Adobe Illustrator
“
We walked into our Series A pitch looking like a category leader. Two investors told us the brand was a key reason they took the meeting.
Thomas Vander
CEO & Co-founder, SolarPeak Energy