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E-commerceBeauty & Cosmetics6 weeks2024
Luminos Beauty
Shopify rebuild that grew revenue 78% in 90 days
+78%
Revenue Growth
in 90 days post-launch
3.2%
Conversion Rate
up from 1.2%
+34%
Average Order Value
94 € to 126 €
+47%
Returning Customer Rate
with loyalty program
Challenge
Luminos was doing 180k €/month on a generic Shopify theme with a 1.2% conversion rate.
Our approach
We ran a full conversion audit — heatmaps, session recordings, cart abandonment analysis, and 12 customer interviews.
Solution
A ground-up custom Shopify theme with mobile-first checkout, enhanced product pages with UGC integration.
Gallery
Enhanced product detail page
Mobile-first checkout flow
Tech stack
Shopify OS 2.0
Liquid
Klaviyo
Yotpo Reviews
“
78% revenue growth in 90 days. Our team thought we'd need to spend that money on ads — turns out we just needed a better store.
Sofia Chen
Founder & CEO, Luminos Cosmetics